guerrilla show athens

designed, directed and produced by Angeliki Papavasileiou

clothes by Maida Ghide

headpieces, accessories and performance by Fotios Balas

Within this project, the conceptualisation of an extra-institutional idea is being recorded and also analysed not only theoretically but also practically through processes of research, experimentation, designing and realisation tests. It is about the presentation of a fashion show proposal which is situated between the limits of a conceptual fashion show and a performance called Guerrilla Show. The Guerrilla Show was realised in Athens, at the Romantso creative hub in collaboration with a Canada based fashion designer, Maida Ghide, and her brand Annafora, and with the artist Fotios Balas. It is crucial to mention that the typologies of a formal fashion show weren’t followed, neither the rules defining space, time, dates, internal hierarchies, rows and purpose. Bodily movement was designed, including that of the models, of the staff and of the audience within this overall choreography.The guerrilla concept is linked to the element of surprise, thus the final outcome of the show remains partially uncertain, definitely to the audience, but also to the designer and producer. Within these observations lies the power of an experimental action which is defined by and depends on the continuous interaction, by setting questions about the limits between spectator and spectacle, within the contemporary artistic and cultural stage, based on one of the most organised and established systems of spectacle of the century.